We are a Melbourne-based collective of writers, researchers, graphic designers, producers and web developers.


Founded and headed up by creative director, Laura La Rosa, Woolf specialises in the production of written and visual content for start-ups, small corporates, arts organisations, the financial services sector, and initiatives that disrupt and challenge the status quo.


Why Woolf?

Woolf pays tribute to the iconic wild dog, the wolf. Wolves, when howling, will harmonise with one another in order to project a sense of robustness as a pack; they can be heard clearly for up to 150 kilometres, aligning perfectly with our core proposition which is to help organisations elevate their messaging in the most effective way possible.


Our three core service offerings are:

– Copy (brand, campaign and collateral voice development and execution)

– Content (strategy, research and execution)

– Graphic design (print & digital)


Whether it’s a new brand identity, research-based written content, or refreshed and strategised digital, social or print assets, we pride ourselves on aiding businesses with smart, cut-through, engaging content and collateral that resonates and makes sense.


Drop us a line here and we’ll get back to you promptly.



Woolf operates on Wurundjeri land which belongs to its traditional custodians, the Kulin people. We would like to pay our respects to elders, past, present, and emerging.